What is digital marketing is one big phrase that can encompass the whole of the internet and still have room for more. The definition of digital marketing can be summed as every marketing form that uses digital ways, primarily internet. With the internet available across every breath and corner of the world and even in a developing country like India, Digital is the way to go. The prime importance of online marketing can be understood from the fact that every brand either has an online marketing manager in the house or they outsource this work. Online marketing has come a long way in a very short time primarily due to the changes by Google and it’s out of world algorithm. In this article we try to answer all questions related to what is digital marketing.